Mobile Ad Conference
Up until recently the only mechanism for delivering advertising messages to mobile devices was via SMS, voice out dials and WAP Push. However, now that multi-media phones, with GPRS connectivity, are reaching critical mass, the opportunities for advertising and brand extension, primarily via mobile video, are greatly increased. Current growth in non-voice services, coupled with a recent surge of activity in mobile search services, strongly suggests that mobile advertising is finally about to take off. This conference will discuss how operators, ad networks & technology enablers, media companies and brand owners can tap into this market potential.

The increasing availability of multimedia content is opening a large opportunity for sophisticated forms of mobile advertising. As content that already incorporates advertising - like live TV programming - makes its way to mobile handsets, brands and entertainment content providers are beginning to see the value of presenting full multimedia ads with programs. But what type of companies will be the leading form of advertisers? Which agencies are likely to push mobile marketing the most? Which demographic will be most accepting of mobile marketing? Will users be able to accept free calls for accepting advertising?

IAMAI in this unique event brings together the leading minds involved in mobile marketing and advertising. Brought together in one room for you. The industry's leading brands, agencies, operators, ad networks and software & content providers analyse the market drivers and barriers affecting mobile advertising and marketing.

  • What are the challenges for a successful Mobile advertising ecosystem?
  • How receptive are mobile subscribers to advertising on their handsets?
  • How the ad sponsored content with change the market scenario?
  • Which demographic groups will be more receptive than others?
  • What amount of advertising, subscribers are willing to accept in exchange for lower subscription fees?
  • What impact will mobile search have on the development of mobile advertising?
  • How mobile advertising can successfully target rural India?
  • How can the success of mobile marketing/advertising campaigns be measured?
  • What lessons can be learned from online advertising that can be translated to mobile devices?
Online Registration Partner
Gaurav Chopra
Tel : +91-22-24954574
Fax : +91-22-24935945
Mob : +91-9967029292
Email :
Tel : 022 24954574
Fax : 022 24935945
Email :
Neetu Kakkar
Mob : +91-98117 43444,
Email :
© 2008 Internet & Mobile Association of India