121 Marketing Quotes That Will Empower You
By Maxime Lagacé
Maxime is the founder and chief editor of WisdomQuotes. He has been writing and collecting quotes since 2004. He’s also into personal development and productivity. Most of all, he’s dedicated to help you live a simpler and more peaceful life. Learn more about him on his about page.
Here are 121 of the best marketing quotes I could find. What’s my goal? To inspire you to do your best marketing, help people, and ultimately make a difference in the world. You’ll discover people like Steve Jobs, Seth Godin, Simon Sinek, and more. Enjoy!
Amateur marketing is about selling. Pro marketing is about serving. Maxime Lagacé
What does this quote mean to you? Your best and most beautiful work is when you approach marketing as work you do for others, not yourself.
Marketing is the generous act of helping someone solve a problem. Their problem. Seth Godin
What does this quote mean to you? Yes, you have a solution to sell. But the more you understand the problem you’re solving, the most satisfied your customers will be.
People don’t buy what you do, they buy why you do it. Simon Sinek
What does this quote mean to you? If you want customers for life, promote your values and what you stand for, not your specs.
Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization. Seth Godin
What does this quote mean to you? People don’t remember facts, they remember stories. And stories can change the world.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker
What does this quote mean to you? You have an advantage over your competition when you’re close to your customers. Find who they are, what they love, what they hate, who they admire, what’s their routine and what are they struggling with.
Best way to sell something – don’t sell anything. Earn the awareness, respect, and trust of those who might buy. Rand Fishkin
What does this quote mean to you? You’re not serving your customers when you’re making pressure. You’re serving them if you listen, care, and try to help.
Don’t count the people that you reach, reach the people who count. David Ogilvy
What does this quote mean to you? Your goal is not to be liked by everyone. It’s to be loved by a handful.
Good marketing fill your pockets. Great marketing fill their hearts. Maxime Lagacé
What does this quote mean to you? You’re doing a decent job when you find a new customer. You’re doing a great job when you delight your customers.
Build trust and earn attention. The entity that gets the most trust will get the most customers. Seth Godin
What does this quote mean to you? You can’t sell your idea or your product if you don’t sell yourself first. Build a connection first. Offer your solution second.
Be good at marketing and you’ll never need sales. Naval Ravikant (Source)
What does this quote mean to you? The best marketing you can do is when people get you: who you are, what you believe, what you sell, and how you can help them.
We don’t stand a chance of advertising with features and benefits and with RAMs and with charts and comparisons. The only chance we have of communicating is with a feeling. Steve Jobs
What does this quote mean to you? Always remember: people buy with emotion, and then justify with logic.
The future of marketing isn’t big data, it’s big understanding. Jay Baer
What does this quote mean to you? You can find a lot of useful information with data. But it doesn’t replace a good understanding of the problem you’re trying to solve for your customers.
The successful marketer is marketing with us and for us. Seth Godin
What does this quote mean to you? Make sure your customer feels comfortable and understood. Make bridges for him, not walls.
Bad marketing values promotions. Good marketing promotes values. Simon Sinek
What does this quote mean to you? The good marketer thinks long-term and talks about values and benefits. The bad marketer thinks short-term and tries to make a quick sale.
The best marketing strategy ever: Care. Gary Vaynerchuck
What does this quote mean to you? When you truly care about your customers, you do the right things. First, you try to understand them and their problems. Then you suggest your solution. Then you keep them happy.
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Famous Marketing Quotes
Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us. Steve Jobs
Marketing is too important to be left to the marketing department. David Packard
Marketing is not a battle of products. It’s a battle of perceptions. Al Ries
Master the topic, the message, and the delivery. Steve Jobs
Marketing is really just about sharing your passion. Michael Hyatt
Product > Marketing. Elon Musk (Source)
Write something worth reading or do something worth writing. Benjamin Franklin
The consumer isn’t a moron; she is your wife. David Ogilvy
The best marketing doesn’t feel like marketing. Tom Fishburne
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What Is Marketing?
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. Wikipedia (Source)
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. American Marketing Association (Source)
Marketing is the process of getting people interested in your company’s product or service. This happens through market research, analysis, and understanding your ideal customer’s interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. Caroline Forsey (Source)
Marketing Strategy Quotes
Marketing is understanding, caring and helping. But it’s also engaging, influencing and transforming. Maxime Lagacé
The essence of strategy is choosing what not to do. Michael Porter
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. Michael Porter
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market. Philip Kotler
Be a cause, not just a business. Have a higher mission. Philip Kotler
Strategy is a fancy word for coming up with a long-term plan and putting it into action. Ellie Pidot
The best way to make news is to announce a new category, not a new product. Al Ries (The 22 Immutable Laws of Branding, Amazon book)
The most powerful concept in marketing is owning a word in the prospects mind. Al Ries
The basic issue in marketing is creating a category you can be first in. It’s the law of leadership: It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first. Al Ries
Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. Al Ries (Positioning: The Battle for Your Mind, Amazon book)
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Al Ries
Strategy without process is little more than a wish list. Robert Filek
Brand Marketing Quotes
If people believe they share values with a company, they will stay loyal to the brand. Howard Schultz (Starbuck)
Products are made in the factory, but brands are created in the mind. Walter Landor
Don’t take your brand down market. Make your customers reach up instead. Naval Ravikant (Source)
Your brand is just a lagging indicator of who you are. Naval Ravikant
The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. Philip Kotler
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike. Al Ries
Making promises and keeping them is a great way to build a brand. Seth Godin
The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific. Seth Godin
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. Seth Godin
It’s easier to love a brand when the brand loves you back. Seth Godin
Marketing is what you say to your audience. Brand is what they say about you. Two sides of the same coin. Blake Emal
Good product branding is good art – a little subversive and a little radical. Can’t be done by committees. Naval Ravikant (Source)
Branding isn’t about being the best… it’s about being memorable. Brianne Fleming (Source)
Great brands say less. Jack Butcher
Sales And Marketing Quotes
Marketing is no longer about the stuff that you make, but about the stories you tell. Seth Godin
What marketers sell is hope. Seth Godin
Marketing is sales at scale. Mike Gelb
Marketing is sales without the salesperson. Sahil Lavingia
People buy from people. Blake Emal
People do not buy goods and services. They buy relations, stories and magic. Seth Godin
Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action. Seth Godin (This Is Marketing, Amazon book)
Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. Zig Ziglar
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation. Seth Godin
Long-term marketing: Brand building that endures over time. Short-term marketing: sales-focused activations that increase revenue. Both are important. Long-term marketing builds brand equity. Short-term marketing cashes in the equity you’ve built. Matthew Kobach
Man’s mind, once stretched by a new idea, never regains its original dimensions. Oliver Wendell Holmes
Product Marketing Quotes
Product is what you believe, marketing is how you get other people to believe it. Jack Butcher
Everything starts with a great product. Steve Jobs
Marketing is about engaging with the tribe and delivering products and services with stories that spread. Seth Godin
Don’t find customers for your products, find products for your customers. Seth Godin
80% of product is onboarding. 80% of managing is hiring. 80% of sales is marketing. Sahil Lavingia
Good copy is a poor substitute for good UI. Good marketing is a poor substitute for a good product. Naval Ravikant (Source)
You’re doing sales because you failed at marketing. You’re doing marketing because you failed at product. Naval Ravikant
One prime objective of all advertising is to heighten expectations. To create the illusion that the product or service will perform the miracles you expect. Al Ries
There are only two things to get better at: Product (make a better thing). Persuasion (make people care). Jack Butcher
Be good at the product, and you’ll never need marketing. Unknown
Marketing isn’t about metrics. It’s about people. Always has been. And always will be. Alex Garcia
Marketing is like dating, it’s a way to build a relationship with someone. Like any strong relationship, when done well, it takes time. Simon Sinek
Build something 100 people love, not something 1 million people kind of like. Brian Chesky (Airbnb)
The single most wasteful thing you can do in marketing is try to change a mind. Al Ries (The 22 Immutable Laws of Marketing, Amazon book)
Good marketing speaks to us. Bad marketing speaks at us. Simon Sinek (Source)
People will give you their time when you offer them entertainment. People will give you their money when you offer them hope. Roy H. Williams
The best marketers aren’t the ones who know the most about some tool or tactic. They know the most about people. Katelyn Bourgoin
Good marketing finds customers. Great marketing creates customers. Jack Butcher
The first step in exceeding your customer’s expectations is to know those expectations. Roy H. Williams
Marketing has always been about the same thing – who your customers are and where they are. Noah Kagan
The best marketing is satisfied customers. Sahil Lavingia (Source)
Helping People, Understanding People
The public is more interested in personalities than in corporations. David Ogilvy
Being genuinely nice is an underrated marketing strategy. Katelyn Bourgoin
Let’s normalize marketing being about helping customers to find solutions that will make their lives better. Katelyn Bourgoin
Marketing is creating the conditions for a story to spread so you can help people get to where they hope to go. Seth Godin
More so than ever, smart marketing is about help not hype. Jay Baer (Source)
Good marketing makes the company look smart. Great marketing makes the customer feel smart. Joe Chernov
The customer expects you to have knowledge of their stuff, not just your stuff. Jeffrey Gitomer
Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us. Seth Godin
It is no longer enough to satisfy your customers. You must delight them. Philip Kotler
Copywriting, Content Marketing Quotes
90% of marketing is writing. Blake Emal (Source)
Use half as many words and they’ll hit twice as hard. Roy H. Williams
On average, 8 out of 10 people will read your headline copy, but only 2 our of 10 will read the rest. Brian Clark
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett
The best headline for an advertisement is always incomplete. The best headlines always let the reader supply a word or phrase to complete the idea. That’s what makes an advertisement ‘involving.’ Josh Spector
Nobody reads ads. People read what interests them. Sometimes it’s an ad. Howard Gossage
Content is fire and social media is gasoline. Jay Baer
When it comes to content marketing, broad is flawed. Jay Baer (Source)
It’s not the best content that wins. It’s the best promoted content that wins. Andy Crestodina
Copy is a direct conversation with the consumer. Shirley Polykoff
Don’t focus on having a great blog. Focus on having a blog that’s great for your readers. Brian Clark
A copywriter should have an understanding of people, an insight into them, a sympathy toward them. George Gribbin
Oh! Don’t use big words. They mean so little. Oscar Wilde
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Being Different, Being Specific
Do not aim to be the best one. Aim to be the only one. Dalos Ortiz
Different is better than better. Sally Hogshead
You stand out more by being weird than fitting in. Emma Tupa
The best marketing trick is transparency. Jack Butcher
In the age of the Internet, when everybody has Google search and social media, differentiation is free marketing. The more specific your goal, the more opportunities you’ll create for yourself. Narrow your focus to expand your horizons. David Perell
The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone. Seth Godin
Everything gets easier when you walk away from the hubris of everyone. Your work is not for everyone. Seth Godin
The only way to be indispensable is to be different. Seth Godin
Broad ideas influence more people. Specific ideas influence people more. James Clear
The Law Of Focus: You “burn” your way into the mind by narrowing the focus to a single word or concept. It’s the ultimate marketing sacrifice. Al Ries
The Law Of The Contraction: A brand becomes stronger when you narrow its focus. Al Ries
You can’t stand for something if you chase after everything. Al Ries
Related: 100 Be Yourself Quotes To Boost Your Courage And Confidence
If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes. Who’s it for and what’s it for are the two questions that guide all of our decisions. Seth Godin (This Is Marketing)
- Marketing is the art of understanding people and serving them.
- Want to be a successful marketer? Solve your customers’ problem
- A good marketer sells with numbers. A great marketer sells with dreams.
- Innovation is focusing on your customers, not your competition.
- What’s a bad marketer? Someone who wants to be liked by everyone.
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How would you define your marketing in one word? What’s your favorite marketing quote? Please tell us in the comment section below!